Built for mobile pet groomers

Less driving.
More grooming.

RouteWag puts your day's appointments in the fastest driving order, lets clients book themselves online, and keeps every pet's notes right on your phone. For dogs, cats and every pet you groom.

No credit card required

A groomer gently brushing a cocker spaniel

Everything a mobile groomer needs. Nothing you don't.

Built for the things that eat your day: driving, phone tag, no-shows and paperwork. Dogs, cats and every pet you groom.

Save time on the road

Spend less of your day in the van.

One-tap route planning

Tap Optimize Route and today's stops go into a smarter driving order, with drive time between each one.

Today at a glance

A map and a clean list of the day's jobs, plus a month calendar that shows booked days in green.

My day, even with no signal Max

Tap Arrived, Start and Finish at each job. It records your GPS arrival and syncs when your signal returns.

Week planner and gap fixes Max

See jobs on the wrong day, and get one-click ideas to fill the gap left by a cancellation.

Fill your calendar

Let clients book and stay booked.

Online booking page

Share one link. Clients pick an open time, enter their pet, and get a confirmation. Buffers and time off are respected.

Reminders and easy changes

Confirmation and reminder emails go out for you, and clients reschedule or cancel from a link.

Waitlist Max

When a slot opens, the first matching client is offered it automatically.

Rebooking reminders Max

Each pet is nudged by email when its next groom is due, if nothing is booked yet.

Keep clients coming back

Small touches that earn repeat business.

Message inbox Max

Talk to clients in one place, with ready-made replies like "On my way" and "Buddy is ready", and photos.

Reviews that help you

Happy clients are sent to your review page. Unhappy ones tell you privately first.

Loyalty points Max

Clients earn points on paid invoices and swap them for a discount code.

Packages and promo codes Max

Sell prepaid bundles ("5 grooms for $200") and run codes for new clients or quiet days.

Client portal Max

A private page where clients see visits, their pet's photos, invoices and points, and sign waivers.

Digital waivers Max

Clients sign your agreement online. You keep the exact wording they signed.

Run it like a business

Know your numbers and look professional.

Clients and pets

Addresses, breeds, allergies, temperament, alerts and full grooming history, easy to read on your phone. Dogs, cats and more.

Invoices, receipts and tips

Invoices are made for you when a job is done. Send them, print them, mark them paid, and track tips.

Reports Max

Revenue, your best clients, who has gone quiet, busy days and hours, and what your routes cost you.

Supplies and one van Max

Count shampoo and blades, get low-stock emails, and get reminded when the van needs its oil change.

Private and safe

Optional two-factor login, your logo and colour on every email, and your data downloadable any time.

Grow into a team

When you add people and vans.

Team logins and roles Ultra

Up to 5 people, as Manager, Senior or Junior groomer, each seeing only what they should.

Shifts and availability Ultra

Plan who works when, and clients are only offered times someone is free.

Payroll and commissions Ultra

Percent, flat or tiered pay worked out from finished jobs, plus tips.

More vans Ultra

Track up to 3 vans, their odometers and service dates.

Made for people who make pets look great

Spend your day with the pets, not on the phone or stuck in traffic.

A groomer in pink gloves washing a dog in a stainless steel tub
Bath days, booked online
A groomer trimming a Yorkshire Terrier on a grooming table
Every pet's notes at your fingertips
A groomer scissoring a Shih Tzu while another dog waits
More time with the dogs

Up and running in 10 minutes

  1. 1

    Add your clients

    Enter names, addresses and pets. We find each address on the map for you.

  2. 2

    Share your booking link

    Put it in your bio, texts and emails. New bookings land straight on your schedule.

  3. 3

    Optimize each morning

    Open today's appointments, tap Optimize Route, and drive.

Simple pricing

Try everything free for 15 days, with no credit card required. Then pick the plan that fits.

Pro

Just getting started

$29/month

or $264 a year

  • Online booking page
  • Route optimizer and calendar
  • Clients, pets and reminders
  • Invoices and review requests
Start 15-Day Free Trial

Ultra

Teams and vans

$99/month

or $899 a year

  • Everything in Max
  • Up to 5 team members with roles
  • Shifts and payroll
  • Up to 3 vans
  • Activity log
Start 15-Day Free Trial

Compare every feature →

Get your mornings back

Stop planning routes by hand. Try RouteWag free for 15 days.

Start free trial
Two fluffy white Samoyed dogs smiling in a garden